Definition
Creativity management is a system of principles, methods, techniques, practices, and instruments for managing employee creativity in order to get the maximum effect for the organization according to its goals, objectives, employee contingent, and available resources.
Functions and a Special Status of Creativity Management
As a result of increased interest of business in creativity, the management of creativity appeared as a special theoretical and practical discipline in the end of the 1980s. This interdisciplinary movement partially grounds on creativity psychology, HR management, organizational psychology, R&D management, innovation management, and other adjacent disciplines. The term “creativity management” has been used constantly for the last 2 decades, and significant experience has been accumulated in this field, but there is no theoretical or practical consensus on a...
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Dubina, I.N. (2013). Creativity Management Optimization. In: Carayannis, E.G. (eds) Encyclopedia of Creativity, Invention, Innovation and Entrepreneurship. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-3858-8_43
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