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Semiotic Theory and Public Administration

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Global Encyclopedia of Public Administration, Public Policy, and Governance

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Synonyms

Metaphor; Sign processes; Signification

Definition

Semiotic theory in public administration is the application of analytical methods to discern how signs are used to convey meaning in the public sphere. Of particular interest is inquiry into the symbolic value inherent in political rhetoric, as well as administrative/organizational structures and decision-making.

Introduction

Through political discourse, powerful images with political acceptance form a basis for policy action. Policy systems soothe public trepidation through symbols and appeal to conventionality that, above all, emphasize productivity and stability of the existing system. The public’s level of engagement varies; as a collective, the public is relatively unmoved by the machinations of government or public policy, generally speaking, unless individuals are adversely affected. Affected individuals become active groups. Otherwise, docility allows spuriousness, beliefs, and unsupported appeals to baser emotions to...

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Author information

Authors and Affiliations

  1. Walden University, Minneapolis, MN, USA

    Christopher L. Atkinson

Authors
  1. Christopher L. Atkinson
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Corresponding author

Correspondence to Christopher L. Atkinson .

Editor information

Editors and Affiliations

  1. Florida Atlantic University, Boca Raton, Florida, USA

    Ali Farazmand

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Atkinson, C.L. (2017). Semiotic Theory and Public Administration. In: Farazmand, A. (eds) Global Encyclopedia of Public Administration, Public Policy, and Governance. Springer, Cham. https://doi.org/10.1007/978-3-319-31816-5_1456-1

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  • DOI: https://doi.org/10.1007/978-3-319-31816-5_1456-1

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  • Print ISBN: 978-3-319-31816-5

  • Online ISBN: 978-3-319-31816-5

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