Skip to main content
SpringerLink
Log in

Diffusion of Vegan Food Innovations: A Dual-Market Perspective

  • Living reference work entry
  • First Online:
Responsible Consumption and Production

Part of the book series: Encyclopedia of the UN Sustainable Development Goals ((ENUNSDG))

Definitions

Veganism is the practice of abstaining from the use of animal products, whether it is for food, clothing, or otherwise. Individuals adhering to veganism are referred to as vegans, and the products they choose to purchase or consume are absent of ingredients sourced from animals.

Innovations are products that are appreciated as new and novel by consumers. Vegan food innovations subsequently refer to vegan food products that are seen as new and novel among potential consumers.

After their initial introduction to the market, innovations are purchased, or adopted, by a growing number of consumers over time. The process through which the innovation reaches the hands of more and more adopters is referred to as diffusion.

Introduction

The intense agricultural activity required to satisfy the greater demand of an increasing global population relies on nonrenewable resources, such as fossil fuels and land. Given that 33% of the planet’s arable land is used to grow crops for animal...

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution

Institutional subscriptions

References

  • Adams CJ (2010) Why feminist-vegan now? Fem Psychol 20(3):302–317

    Article  Google Scholar 

  • Bass FM (1969) New product growth model consumer durables. Manag Sci 15(5):215–227

    Article  Google Scholar 

  • Chandrasekaran D, Tellis GJ (2011) Getting a grip on the saddle: chasms or cycles? J Mark 75(July):21–34

    Article  Google Scholar 

  • Cho S, Mathiassen L, Gallivan M (2008) Crossing the chasm: From adoption to diffusion of a telehealth innovation. IFIP International Federation for Information Processing, Volume 287, Open IT-Based Innovation: Moving Towards Cooperative IT Transfer and Knowledge Diffusion, eds. León, G., Bernardos, A., Casar, J., Kautz, K., and DeGross, J. (Boston: Springer), pp. 361–378

    Google Scholar 

  • Cole M, Morgan K (2011) Vegaphobia: derogatory discourses of veganism and the reproduction of speciesism in UK national newspapers. Br J Sociol 62(1):134–153

    Article  Google Scholar 

  • Deckers J (2009) Vegetarianism, sentimental or ethical? J Agric Environ Ethics 22:573–597

    Article  Google Scholar 

  • Easingwood C, Moxey S, Capleton H (2006) Bringing high technology to market: successful strategies employed in the worldwide software industry. J Prod Innov Manag 23:498–511

    Article  Google Scholar 

  • Edmondson AC, McManus SE (2007) Fit in methodological management. Acad Manag Rev 32(4):1155–1179

    Article  Google Scholar 

  • Egmond C, Jonkers R, Kok G (2006) A strategy and protocol to increase diffusion of energy related innovations into the mainstream of housing associations. Energy Policy 34:4042–4049

    Article  Google Scholar 

  • Eisenhardt KM (1989) Building theories from case study research. Acad Manag Rev 14(4):532–550

    Article  Google Scholar 

  • Faiers A, Neame C (2006) Consumer attitudes towards domestic solar power systems. Energy Policy 34(14):1797–1806

    Article  Google Scholar 

  • Goldenberg J, Libai B, Muller E (2002) Riding the saddle: how cross-market communications can create a major slump in sales. J Mark 66(2):1–16

    Article  Google Scholar 

  • Golder PN, Tellis GJ (2004) Growing, growing, gone: cascades, diffusion, and turning points in the product life cycle. Mark Sci 23(2):207–218

    Article  Google Scholar 

  • Gombault A, Allal-Chérif O, Décamps A (2016) ICT adoption in heritage organizations: crossing the chasm. J Bus Res 69:5135–5140

    Article  Google Scholar 

  • Greenebaum J (2012) Veganism, identity and the quest for authenticity. Food Cult Soc 15(1):129–144

    Article  Google Scholar 

  • Guseo R, Guidolin M (2011) Market potential dynamics in innovation diffusion: modelling the synergy between two driving forces. Technol Forecast Soc Change 78:13–24

    Article  Google Scholar 

  • Hienerth C, Lettl C (2011) Exploring how peer communities enable lead user innovations to become standard equipment in the industry: community pull effects. J Prod Innov Manag 28(1):175–195

    Article  Google Scholar 

  • Jee S-J, Sohn S-Y (2015) Patent network based conjoint analysis for wearable device. Technol Forecast Soc Change 101:338–346

    Article  Google Scholar 

  • Judge M, Wilson MS (2015) Vegetarian Utopias: visions of dietary patterns in future societies and support for social change. Futures 71:57–69

    Article  Google Scholar 

  • Kim T, Hong J-S, Lee H (2016) Predicting when the mass market starts to develop: the dual market model with delayed entry. IMA J Manag Math 27:381–396

    Article  Google Scholar 

  • Kohli R, Lehmann DR, Pae J (1999) Extent and impact of incubation time in new product diffusion. J Prod Innov Manag 16:134–144

    Article  Google Scholar 

  • LeRouge C, Garfield MJ (2013) Crossing the telemedicine chasm: have the U.S. barriers to widespread adoption of telemedicine been significantly reduced? Int J Environ Res Public Health 10:6472–6484

    Article  Google Scholar 

  • Miles MB, Huberman AM, Saldana J (2014) Qualitative data analysis, 3rd edn. SAGE, Thousand Oaks

    Google Scholar 

  • Moore GA (1991) Crossing the chasm. Harper Business, New York

    Google Scholar 

  • Muller E, Yogev G (2006) When does the majority become a majority? Empirical analysis of the time at which main market adopters purchase the bulk of our sales. Technol Forecast Soc Change 73:1107–1120

    Article  Google Scholar 

  • Peres R, Muller E, Mahajan V (2010) Innovation diffusion and new product growth models: a critical review and research directions. Int J Res Mark 27:91–106

    Article  Google Scholar 

  • Potts A, Parry J (2010) Vegan sexuality: challenging heteronormative masculinity through meat-free sex. Fem Psychol 20(1):53–72

    Article  Google Scholar 

  • Rogers EM (1995) Diffusion of innovations, 4th edn. Free Press, New York

    Google Scholar 

  • Ruby MB (2012) Vegetarianism: a blossoming field of study. Appetite 58:141–150

    Article  Google Scholar 

  • Sanderford AR, Overstreet GA, Beling PA, Rajaratnam K (2015) Energy-efficient homes and mortgage risk: crossing the chasm at last? Environ Syst Decis 35:157–168

    Article  Google Scholar 

  • Sawng Y-W, Om K, Shin B, Lee J (2009) Discontinuous innovation and market chasm: the case of digital convergence services. J Res Pract Inf Technol 41(3):219–239

    Google Scholar 

  • Seitz CS, Beuttenmüller O, Terzidis O (2015) Organizational adoption behavior of CO2-saving power train technologies: an empirical study on the German heavy-duty vehicles market. Transp Res A 80:247–262

    Google Scholar 

  • Singer P (1990) Animal liberation, 2nd edn. The New York Review of Books, New York

    Google Scholar 

  • Sroufe R, Curkovic S, Montabon F, Melnyk SA (2000) The new product design process and design for environment: “crossing the chasm”. Int J Oper Prod Manag 20(2):267–291

    Article  Google Scholar 

  • Taylor S (2013) Vegans, freaks, and animals: towards a new table fellowship. Am Q 65(3):757–767

    Article  Google Scholar 

  • Taylor JR, Moore EG, Amonsen EJ (1994) Profiling technology diffusion categories. J Bus Res 31:155–162

    Article  Google Scholar 

  • Vakratsas D, Kolsarici C (2008) A dual-market diffusion model for a new prescription pharmaceutical. Int J Res Mark 25:282–293

    Article  Google Scholar 

  • Wejnert B (2002) Integrating models of diffusion of innovations: a conceptual framework. Annu Rev Sociol 28:297–326

    Article  Google Scholar 

  • Williams J (2008) Predicting an American future for cohousing. Futures 40:268–286

    Article  Google Scholar 

  • Yin BRK (1994) Case study research: design and methods. Sage, Thousand Oaks

    Google Scholar 

  • Zhang D, Di Benedetto CA (2010) Radical fashion and radical fashion innovation. J Glob Fash Market 1–4:195–205

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

  1. School of Management, Queensland University of Technology, Brisbane, QLD, Australia

    Ozgur Dedehayir & Michelle Smidt

  2. Griffith University, Brisbane, Australia

    Carla Riverola

  3. School of Management, Universidad de Los Andes, Bogotá, Colombia

    Santiago Velasquez

Authors
  1. Ozgur Dedehayir
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Carla Riverola
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Santiago Velasquez
    View author publications

    You can also search for this author in PubMed Google Scholar

  4. Michelle Smidt
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Ozgur Dedehayir .

Editor information

Editors and Affiliations

  1. European School of Sustainability, Hamburg University of Applied Sciences, Hamburg, Hamburg, Germany

    Walter Leal Filho

  2. Center for Neuroscience & Cell Biology, University of Coimbra, Coimbra, Portugal

    Anabela Marisa Azul

  3. Faculty of Engineering and Architecture, Passo Fundo University Faculty of Engineering and Architecture, Passo Fundo, Brazil

    Luciana Brandli

  4. Istinye University, Istanbul, Turkey

    Pinar Gökcin Özuyar

  5. International Centre for Thriving, University of Chester, Chester, UK

    Tony Wall

Section Editor information

  1. University of Passo Fundo, Passo Fundo, RS, Brazil

    Luciana Londero Brandli

Rights and permissions

Reprints and permissions

Copyright information

© 2019 Springer Nature Switzerland AG

About this entry

Check for updates. Verify currency and authenticity via CrossMark

Cite this entry

Dedehayir, O., Riverola, C., Velasquez, S., Smidt, M. (2019). Diffusion of Vegan Food Innovations: A Dual-Market Perspective. In: Leal Filho, W., Azul, A., Brandli, L., Özuyar, P., Wall, T. (eds) Responsible Consumption and Production. Encyclopedia of the UN Sustainable Development Goals. Springer, Cham. https://doi.org/10.1007/978-3-319-71062-4_16-1

Download citation

  • DOI: https://doi.org/10.1007/978-3-319-71062-4_16-1

  • Received:

  • Accepted:

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-71062-4

  • Online ISBN: 978-3-319-71062-4

  • eBook Packages: Springer Reference Earth and Environm. ScienceReference Module Physical and Materials ScienceReference Module Earth and Environmental Sciences

Publish with us

Policies and ethics

Search

Navigation