Abstract
For academics and practitioners of strategic management, the study of ‘business history’ is not simply a matter of gaining an understanding of what happened in the past. Rather, in making strategic allocation decisions in the face of uncertainty, knowledge of business history is essential for developing a perspective on the path to innovative success in the future. Strategy is about change, and the objective of business strategy is to influence the process of change so that the business enterprise can generate higher quality, lower cost products than were previously available.
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Lazonick, W. (2016). Business History. In: Augier, M., Teece, D. (eds) The Palgrave Encyclopedia of Strategic Management. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-349-94848-2_535-1
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DOI: https://doi.org/10.1057/978-1-349-94848-2_535-1
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