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Let’s Get Emotional: the Strategic Use of Emotions in China’s Foreign Policy

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Abstract

In this article, I assess how states can use emotions as a strategic tool to advance their preferences in international politics. To test the argument in the literature on the significant role that emotions can play in international politics, I examine why China reacted the way it did to the 2008 torch relay fallout in France as a case study. Instead of material power playing a central role in this case, it was what the event (i.e., the torch relay, pro-Tibet protests, and the attempt to seize the torch out of the hands of a Chinese) represented in the minds of Chinese. This case study highlights the significant role that identity and emotions play in international politics.

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Notes

  1. In the international relations literature, material factors are regarded as either economic factors, such as trade or military capabilities. Emotions and identity are not considered in the literature as material factors because there is no tangible value such as money or weapons. Unlike realists and liberals, constructivists devote ample attention to non-material issues such as identity.

  2. It is important to note that a state’s use of nationalist emotion is not limited to a non-democracy like China; instead, both democratic and non-democrats state actors can use such nationalist emotion in aiming to acquire leverage in international bargaining.

  3. For more on the importance of the Chinese government not appearing weak to its domestic audience regarding international affairs, see [1, 2].

  4. Spring rage is a term that I use to refer to the time period in China that PRC netizens played a central role in during the aftermath of the Tibetan riots. It reached its apex during the torch relay fallout, and ended with the French government and Carrefour going to great lengths to demonstrate their sorrow for the torch relay incident in Paris.

  5. The torch relay was called the “Journey of Harmony.”

  6. For an assessment that it was not simply human rights that denied Beijing the 2000 Games, see [6]. Polumbaum argues there were a number of issues the IOC took into account, such as financing and the environment to name two [6].

  7. Reflecting this enthusiasm about the Olympics, a massive number of Chinese wanted to serve as volunteers. Exactly one year prior to the Olympics, there were already five times more Chinese people willing to volunteer at the Olympics than needed. The estimated number of volunteers needed was 100,000, and China had 560,000 willing to do so in August 2007 [9]. In conducting polls both in Beijing and throughout China, independent organizations found that 90% of respondents or higher consistently supported Beijing’s desire for the Games [3]. In brief, it was not just about Beijing hosting the Games; rather, the country was hosting the Games [3].

  8. The slogan of the Beijing Olympic Games was one of inclusion: “One World, One Dream.”

  9. Many Chinese viewed the Olympics as giving their nation face [6, 7]. The concept of face runs deep in Chinese culture as well as other Confucian-influenced countries [see 10], p. 135]. A loss of face in China has profound implications. As such, Chinese culture stresses the importance of obtaining face and preventing the loss of face [10], pp. 135, 209]. With the Century of Humiliation, it has been presented in China as the ultimate loss of face that China has experienced and China needs to redeem itself for such a loss of face. On the topic of face, the massive $40-billion-dollar infrastructure investments in Beijing, including the world’s biggest airport terminal, were a sign to both its people and to the world that Beijing is a very modern city with all the things that an advanced city in the world has. In this quest to obtain face, the Chinese government commissioned top architects throughout the world to design Olympic venues, with the goal being to make Beijing a very modern city [11]. In preparation for the Olympics, Beijing carried out a massive campaign to educate its public in Beijing about how to act during the Olympics. Bus drivers, for example, were trained on how to act. Crossing guards were given instructions to prevent people from jaywalking. Ordinary citizens were told how to get on and off the subway—not to shove people aside and wait until others get off before getting on. Locals were notified not to spit on the ground. The government was concerned about a loss of face among its international guests with all of these issues [12].

  10. The Chinese government has stated that various areas and issues are consider as core interests of the Chinese government—e.g., Taiwan, Tibet, and Xinjiang [13]. The Chinese government first used the term to describe Taiwan as a core interest and has expanded the number since. The Chinese government uses the term to signal to other states that these are issues of paramount importance for the Chinese government, and thus other states should not press China on stated core interests.

  11. Related to this argument, Edney argues that the Chinese government has its domestic audience in mind regarding its interest in advancing soft power [14]. According to Edney, the CCP aims to advance soft power in China to achieve a domestic political objective with its domestic audience.

  12. Translated as the Garden of Perfect Brightness, and known as the Old Summer Palace, it was the main living quarters in Beijing for five Qing emperors from the early eighteenth century to the mid nineteenth century.

  13. Eznack [29] also argues that strategic calculations do have an impact on leaders’ decision to get emotional in IR.

  14. As pointed out earlier, in fact, the entire city of Lhasa was not destroyed. Instead, it was only certain shops of certain areas. However, this was not the way that the Chinese media nor the way that the Chinese government presented it.

  15. For a detailed account of the riot, see [36].

  16. Also regarding CNN, thousands protested outside of CNN’s studio in LA, specifically targeting Jack Cafferty, for he referred to the Chinese government as “goons and thugs.” After that comment received much criticism from both Chinese masses and state actors, Cafferty stated that he was talking about the government—not the people. That did not satisfy mainland or overseas Chinese, as they did not want any foreigners being critical of their own. The following comments by Jiang Yu during the Chinese foreign ministry’s press conference on April 15, 2008 reflect how the Chinese government embraced an emotional view of CNN: “We are shocked to hear the malicious attacks of CNN commentator Jack Cafferty against the Chinese people.” She went on to add that he demonstrated “hatred to the Chinese people” and stated that he should “apologize to all the Chinese people.” [45] During the Chinese foreign ministry’s press conference on April 24, 2008, Jiang Yu stated that Cafferty’s comments, “deeply hurt the feelings of the Chinese people.” [46]

  17. Human flesh search engines in China are devoted to drawing attention to specific people, often people viewed as anti-China, with the goal of destroying them.

  18. What was not recognized by many in China, including the media, was that 99% of Carrefour’s employees (over 40,000) in China that year were local workers for its 122 stores [41]. During spring rage, a French MNC that provided 40,000 jobs for locals was a non-issue. The real issue was national pride on the part of Chinese.

  19. The Chinese government is very concerned about preventing collective action and removes any material online that may possibly result in people taking to the streets due to government grievances [see 61].

  20. Gries also argues that realism’s emphasis on material power does not help when examining events such as the 2008 torch relay and ties between China and the West during that time period of 2008 [20].

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Primiano, C.B. Let’s Get Emotional: the Strategic Use of Emotions in China’s Foreign Policy. East Asia 35, 197–214 (2018). https://doi.org/10.1007/s12140-018-9296-3

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