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Palgrave Macmillan

The Phenomenon of Political Marketing

  • Book
  • © 1990

Overview

Authors:
  1. Nicholas J. O’Shaughnessy
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Table of contents (12 chapters)

  1. Front Matter

    Pages i-xii
    Download chapter PDF

  2. Introduction: The Electronic Soapbox

    • Nicholas J. O’Shaughnessy
    Pages 1-16

  3. Big Lies, Little Lies: The Story of Propaganda

    • Nicholas J. O’Shaughnessy
    Pages 17-29

  4. Only in America

    • Nicholas J. O’Shaughnessy
    Pages 30-45

  5. Television

    • Nicholas J. O’Shaughnessy
    Pages 46-86

  6. The Peevish Penmen: Direct Mail and US Elections

    • Nicholas J. O’Shaughnessy
    Pages 87-97

  7. The Monopoly of Midas Congress and Political Action Committees

    • Nicholas J. O’Shaughnessy
    Pages 98-127

  8. High Priesthood, Low Priestcraft: The Role of Political Consultants

    • Nicholas J. O’Shaughnessy
    Pages 128-149

  9. Washington’s Space Cadets: The Centrality of Polling, Computer and Other Technologies in US Politics Today

    • Nicholas J. O’Shaughnessy
    Pages 150-181

  10. Merchandising the Monarch: Reagan and the Presidential Elections

    • Nicholas J. O’Shaughnessy
    Pages 182-206

  11. A Licence to Export: The Spread of Political Marketing Methods to Britain

    • Nicholas J. O’Shaughnessy
    Pages 207-223

  12. The Selling of the President 1988

    • Nicholas J. O’Shaughnessy
    Pages 224-242

  13. An Ethical Conundrum?

    • Nicholas J. O’Shaughnessy
    Pages 243-256

  14. Back Matter

    Pages 257-286
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About this book

This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.

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