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Table of contents (11 chapters)
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Front Matter
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The Issues in Marketing in Developing Countries
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Front Matter
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Marketing in Practice in Developing Countries
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Front Matter
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Issues Affecting the Future of Marketing in Developing Countries
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Front Matter
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Back Matter
Keywords
Authors and Affiliations
Bibliographic Information
Book Title: Marketing in Developing Countries
Authors: Joanna Kinsey
Series Title: Studies in Marketing Management
DOI: https://doi.org/10.1007/978-1-349-19147-5
Publisher: Red Globe Press London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Joanna Kinsey 1988
Edition Number: 1
Number of Pages: XII, 374
Additional Information: Previously published under the imprint Palgrave
Topics: Management, Marketing
Industry Sectors: Automotive, Biotechnology, Chemical Manufacturing, Consumer Packaged Goods, Engineering, Finance, Business & Banking, Pharma