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Table of contents (12 chapters)
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Front Matter
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Back Matter
Keywords
About this book
* Covers all the areas necessary to accompany an introductory course in this area
* Concentrates both on the so called 'hard' aspects of the subject such as analysis, performance and change and on the 'soft' and human elements of strategy development.
* Looks at areas of particular interest - ethics, implementation, change
* Uses imaginative and involving case studies and examples
Bibliographic Information
Book Title: Introduction to Corporate Strategy
Authors: Richard Pettinger
DOI: https://doi.org/10.1007/978-1-349-24671-7
Publisher: Red Globe Press London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Richard Pettinger 1996
Edition Number: 1
Number of Pages: XIX, 347
Additional Information: Previously published under the imprint Palgrave
Topics: International Business, Business Strategy/Leadership
Industry Sectors: Finance, Business & Banking