Abstract
The history of branding can be traced back for many centuries before the term came to acquire its modern usage. In Greek and Roman times — and even before that — there were various ways of promoting wares or goods, whether they were wines or pots, metals or ointments. Messages would be written informing the public that this man, at this address, could make shoes and that the man who lived over there, at that address, was a scribe. The Greeks also used town criers to announce the arrival of ships with particular cargoes.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Editor information
Editors and Affiliations
Copyright information
© 1987 John M. Murphy
About this chapter
Cite this chapter
Room, A. (1987). History of Branding. In: Murphy, J.M. (eds) Branding: A Key Marketing Tool. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-08280-3_2
Download citation
DOI: https://doi.org/10.1007/978-1-349-08280-3_2
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-08282-7
Online ISBN: 978-1-349-08280-3
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)