Abstract
Successful retailers are those that create strong loyalty with customer groups identified as potential target groups.
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Notes and References
W. Davidson, D. Sweeny and R. Stampfl, Retailing Management, Wiley, 1984, 5th edn.
Profit Impact of Marketing Strategy, Harvard University.
M. Porter, Competitive Strategy, The Free Press, 1980.
D. Knee and D. W. Walters, Strategy in Retailing: Theory and Application, Philip Allan 1985.
Davidson, Sweeny and Stampfl, Retailing Management.
Social Trends 15, 1985 edn.
Social Trends 15.
Social Trends 15.
Social Trends 15.
Social Trends 15.
L. Marchant, Marketing Week, 12 April 1985.
See (for example) ‘Turning the spot light on man’s new world’. Marketing Week, 11 October 1985.
Davidson, Sweeny and Stampfl, Retailing Management.
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© 1987 David Walters and David White
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Walters, D., White, D. (1987). Customer Analysis and Market Segmentation. In: Retail Marketing Management. Palgrave, London. https://doi.org/10.1007/978-1-349-10666-0_4
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DOI: https://doi.org/10.1007/978-1-349-10666-0_4
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