Abstract
Manufacturers and retailers take it for granted that the consumer values quality in goods and services. The Swedish furniture retailer IKEA have perhaps the clearest message on quality (see Photo 3.1) and give details of quality control to emphasise their claims on the design and durability of the furniture.
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© 1991 Peter Jones and Steve Baron
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Jones, P., Baron, S. (1991). Quality Control. In: Retailing. In Business Now. Palgrave, London. https://doi.org/10.1007/978-1-349-12151-9_3
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DOI: https://doi.org/10.1007/978-1-349-12151-9_3
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-54447-1
Online ISBN: 978-1-349-12151-9
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