Abstract
Up to the 1980s it was relatively simple for the Japanese. Having built a solid base at home in terms of economic production at good quality levels and a substantial home market share, the key to growth was to follow the Yoshida doctrine1 and export abroad, initially using the trading companies (Sogoshosha descendants of pre-war Zaibatsu). Once an overseas market had been established, the tentacles of sales companies were extended into overseas countries.
‘Japanese style management and US and European style management are moving closer together’ (Takeshi Murakami, Nomura Research Institute).
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Notes
Malcolm Trevor and Ian Christie, ‘Manufacturers and Suppliers’, in Britain and Japan, p. 1, Policy Studies Institute, 1988.
Technova Inc., Japanese Direct Investment in the UK. Its Possibilities and Problems, Toyko 1980.
J. H. Dunning, Japanese Participation in British Industry p. 111, Croom Helm, 1986.
S. Jones, Working for the Japanese, p. 93, Macmillan, 1991.
D. Wilson, The Sun at Noon p. 167, Hamish Hamilton, 1986.
A Hamilton, The Observer, 2 January 1994.
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© 1994 Clive Morton
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Morton, C. (1994). What Now for Japan?. In: Becoming World Class. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-13601-8_7
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