Abstract
A key concern of the company employing a large salesforce is how to maximise their effectiveness and financial return to the company.
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© 1987 Alan West
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West, A. (1987). Controlling the Salesforce: Analysing Sales Productivity. In: Modern Sales Management. Palgrave, London. https://doi.org/10.1007/978-1-349-18570-2_7
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DOI: https://doi.org/10.1007/978-1-349-18570-2_7
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-42146-8
Online ISBN: 978-1-349-18570-2
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)