Abstract
One way companies grow is to launch new businesses into product markets where they have not previously competed.
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Notes
See Sidney Schoeffler, Robert D. Buzzell, and Donald F. Heany, ‘Impact of Strategic Planning on Profit Performance’, Harvard Business Review, March–April 1974, p. 137;
and Robert D. Buzzell, Bradley T. Gale and Ralph G. M. Sultan, ‘Market Share — A Key to Profitability’, Harvard Business Review, January–February 1975, p. 97.
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© 1989 Macmillan Publishers Limited
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Biggadike, R. (1989). The Risky Business of Diversification. In: Asch, D., Bowman, C. (eds) Readings in Strategic Management. Palgrave, London. https://doi.org/10.1007/978-1-349-20317-8_13
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DOI: https://doi.org/10.1007/978-1-349-20317-8_13
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