Abstract
The success of a financial institution to a very large extent depends on its ability to evaluate new market opportunities, capture customers from other financial institutions and improve the effectiveness of its marketing strategy. Very often, reliable analysis of consumer behaviour is an essential input for these purposes.
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© 1996 Arthur Meidan
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Meidan, A. (1996). Customer Behaviour and Market Segmentation. In: Marketing Financial Services. Palgrave, London. https://doi.org/10.1007/978-1-349-24475-1_2
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DOI: https://doi.org/10.1007/978-1-349-24475-1_2
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-55003-8
Online ISBN: 978-1-349-24475-1
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