Abstract
The removal of physical, fiscal and technical barriers and the introduction of a common competition policy designed to establish a ‘level playing field’ are the central tenets of the Single European Market (SEM) initiative. The underlying aim of these initiatives is to provide a more open and competitive environment for firms operating within the European Union (EU) — a ‘single market’ devoid of inter-country market imperfections which have, to date, stunted the development of firms within the fragmented European arena.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Berger, A. and Hanweck, G. (1987) ‘Competitive Viability in Banking’, Journal of Monetary Economics, 26(1).
Berry, L. (1980) ‘Service Marketing is Different’, Business, 30(3), pp. 24–9.
Boddewyn, J.J., Halbrich, M.B. and Perry, A.C. (1986) ‘Service multinationals: conceptualisation, measurement and theory’, Journal of International Business Studies, 16(3), pp. 41–57.
Buckley, P. and Casson, M. (1981) ‘The optimal timing of a foreign direct investment’, Economic Journal, 92(361), pp. 75–87.
Reprinted as Chapter 5 in P.J. Buckley and M.C. Casson, The Economic Theory of the Multinational Enterprise (London: Macmillan, 1985).
Buckley, P., Pass, C.L. and Prescott, K. 1992a, ‘The internationalisation of service firms: a comparison with the manufacturing sector’, Scandinavian International Business Review, 1(1), pp. 39–56.
Buckley, P. Pass, C.L. and Prescott, K. 1992b, Servicing International Markets:Competitive Strategies of Firms (Oxford: Blackwell).
Building Societies Commission (BSC), Presidential Note 1989/3, Balance Sheet Mismatch and Hedging (London: BSC).
Cecchini, P. (1989) 1992— The Benefits of a Single Market (Aldershot: Wildwood House).
Davies, R. (1990) ‘Europe’s home loans after 1992’, Building Societies Gazette (February), pp. 29–30.
Dixon, R. (1991) Banking in Europe: The Single Market (London: Routledge).
Dunning, J. (1989) ‘Multinational enterprises and the growth of services: some conceptual and theoretical issues’, Service Industries Journal, 9(1), pp. 5–39.
The Economist (1989) ‘A Survey of World Banking’ (25 March), pp. 3–50.
The Economist (1990) ‘European Insurance’ (24 February), pp. 3–21.
The Economist (1992)
Euromoney (1992)
Eurostat (1993)
Eurostat (1994)
Gilbert, R. (1984) ‘Bank market structure and competition: a survey’, Journal of Money, Credit and Banking, 16.
Grubel, H.G. (1977) ‘A theory of multinational banking’, Banca Nazionale del Lavoro Quarterly Review, 123 (December).
Hymer, S. (1960) ‘The international operations of national firms: a study of direct foreign investment’, PhD. thesis (Cambridge, Mass.: MIT Press, 1976).
Johanson, J. and Wiedersheim-Paul, F. (1975) ‘The internationalisation of the firm: four Swedish cases’, Journal of Management Studies, 12(3), pp. 305–22.
Lawrence, C. (1989) ‘Banking costs: estimation of economies of scale and scope’, Journal of Money, Credit and Banking, 21.
Lovelock, C.H. (1981) ‘Why marketing management needs to be different for services’, in J.H. Donnelly and W.R. George (eds), Marketing of Services (Chicago: American Marketing).
Morgan, J. (1988) Trade in Financial Services: Washington, DC: Federal Reserve Bank).
Mullender, L. (1989) ‘Little by little Europe comes together’, Building Societies Gazette (March), pp. 35–9.
Rathmell, J.M. (1966) ‘What is meant by services?’, Journal of Marketing, 30(10) pp. 32–6.
Regan, W. (1963) ‘The service revolution’, Journal of Marketing, 47(7), pp. 57–62.
Robock, S.H. and Simmonds, K. (1989) International Business and Multinational Enterprises (Homewood, IL: Irwin).
Thomas, D.R.E. (1978) ‘Strategy is different in service business’, Harvard Business Review, 56(4), pp. 158–65.
Tschoegl, A. (1987) ‘International retail banking as a strategy: an assessment’, Journal of International Business Studies, 18(2) (Summer).
Ugeux, G. (1989) ‘The integration of financial markets’, Royal Bank of Scotland Review, 162 (June).
Vernon, R. (1966) ‘International trade and international investment in the product cycle’, Quarterly Journal of Economics, 80, pp. 190–207.
Welford, R. and Prescott, K. (1994) European Business: an issue based approach (London: Pitman), 2nd edn.
Young, S., Hamill, J., Wheeler, C. and Davies, R. (1989) Market Entry and Development (London: Harvester Wheatsheaf).
Editor information
Editors and Affiliations
Copyright information
© 1996 Academy of International Business UK Chapter
About this chapter
Cite this chapter
Prescott, K. (1996). Strategic Opportunities for Retail Financial Service Firms in the Single European Market. In: Burton, F., Yamin, M., Young, S. (eds) International Business and Europe in Transition. The Academy of International Business Series. Palgrave, London. https://doi.org/10.1007/978-1-349-24556-7_3
Download citation
DOI: https://doi.org/10.1007/978-1-349-24556-7_3
Publisher Name: Palgrave, London
Print ISBN: 978-1-349-24558-1
Online ISBN: 978-1-349-24556-7
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)