Abstract
The purpose here is to indicate and explain the range of factors necessary to translate strategy and purpose into productive, effective and profitable activities. This involves a process that consists of:
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assessing whether what is envisaged is feasible or sensible;
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gathering and allocating resources for the purpose;
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creating and developing an organisation that is suitable to the purpose;
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creating and developing sub- and supporting strategies that reinforce and energise the chosen purpose;
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creating suitable coordination and control features, together with effective means of monitoring, review and evaluation of activities.
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© 1996 Richard Pettinger
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Pettinger, R. (1996). Implementation. In: Introduction to Corporate Strategy. Palgrave, London. https://doi.org/10.1007/978-1-349-24671-7_10
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DOI: https://doi.org/10.1007/978-1-349-24671-7_10
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-61105-0
Online ISBN: 978-1-349-24671-7
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