Abstract
The marketing planner should have a profound understanding of the financial objectives of the company, and of the financial objectives of the products for whose marketing plans he is responsible.
Preview
Unable to display preview. Download preview PDF.
Author information
Authors and Affiliations
Copyright information
© 1981 J. R. Bureau
About this chapter
Cite this chapter
Bureau, J.R. (1981). Financial Control. In: Brand Management. Macmillan Studies in Marketing Management. Palgrave, London. https://doi.org/10.1007/978-1-349-86068-5_15
Download citation
DOI: https://doi.org/10.1007/978-1-349-86068-5_15
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-31903-1
Online ISBN: 978-1-349-86068-5
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)