Abstract
By the provision of his promotional programme the product manager has already put into the hands of the sales force a considerable weaponry with which they can expect to fight their battles over the year to come. As such the programme is an important part of the sales policy he has planned for his product.
This is a preview of subscription content, log in via an institution to check access.
Preview
Unable to display preview. Download preview PDF.
Author information
Authors and Affiliations
Copyright information
© 1981 J. R. Bureau
About this chapter
Cite this chapter
Bureau, J.R. (1981). Sales Policy. In: Brand Management. Macmillan Studies in Marketing Management. Palgrave, London. https://doi.org/10.1007/978-1-349-86068-5_7
Download citation
DOI: https://doi.org/10.1007/978-1-349-86068-5_7
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-31903-1
Online ISBN: 978-1-349-86068-5
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)