Abstract
Focus groups have been used as one method of collecting data on how practitioners view Concurrent Engineering and its implementation. Focus groups are a controversial research method, but their use provides a rich source of primary data, which can be supplemented by other data collection methods. The output from the focus groups shows the issues which Concurrent Engineering practitioners consider to be important for Concurrent Engineering implementation: senior management commitment, implementation planning, launching a multi-functional pilot team fast, and having a continuous improvement process. The need for extensive organisational analysis prior to implementation, for using team profiling techniques, early development of a new product strategy and investment in new technology have been understated by focus group participants.
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© 1998 Springer-Verlag London Limited
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Lettice, F., Evans, S., Smart, P. (1998). Understanding the Concurrent Engineering Implementation Process — A Study Using Focus Groups. In: Duffy, A.H.B. (eds) The Design Productivity Debate. Springer, London. https://doi.org/10.1007/978-1-4471-1538-0_10
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DOI: https://doi.org/10.1007/978-1-4471-1538-0_10
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