Abstract
This paper discusses the current use of design and craft in the UK fashion industry. It focuses on the use of new technology in the development of contemporary retail marketing strategies, where design and craft input are central, and highlights the production practice of homeworking: the flexible, cheap, unorganised female labour force on which the strategy depends. Positive initiatives for change in terms of education and training opportunities for women working in both the management and homeworking sectors are discussed and detailed. It documents the cases where technical and management trainings, with the aid of the European Social Fund (ESF), have allowed Asian women to use their traditional craft skills for self-employment and business in the niche markets.
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References
Jenkins K (1988) Unpublished thesis on Next. East London Polytechnic, London
Ody P (1987) The fashion revolution: the changing face of UK retailing. Newman Books, London
Scott-Gray C (1990) Past, present and future Next. The Guardian, 7th May
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© 1992 Springer-Verlag London Limited
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Bowman, S. (1992). New Openings for Women in the UK: Design and Craft for Computer-Aided Retailing. In: Mitter, S. (eds) Computer-aided Manufacturing and Women’s Employment: The Clothing Industry in Four EC Countries. Artificial Intelligence and Society. Springer, London. https://doi.org/10.1007/978-1-4471-1837-4_8
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DOI: https://doi.org/10.1007/978-1-4471-1837-4_8
Publisher Name: Springer, London
Print ISBN: 978-3-540-19656-3
Online ISBN: 978-1-4471-1837-4
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