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The Future Belongs to Those with Imagination

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From Imagination to Innovation

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Abstract

Having a futuristic product portfolio, as discussed in Chap. 12, is one thing; having a futuristic orientation is something else. Managing the future is admirable, but inventing the future is outstanding. An active imagination and free thinking enables a firm to invent its future. However, having an active imagination has very little to do with innovation per se. The imagination must be fostered, but it must also be used for innovation.

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Authors and Affiliations

  1. Coggin College of Business, University of North Florida, Jacksonville, FL, USA

    A. Coskun Samli

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  1. A. Coskun Samli
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Correspondence to A. Coskun Samli .

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© 2011 Springer Science+Business Media, LLC

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Samli, A.C. (2011). The Future Belongs to Those with Imagination. In: From Imagination to Innovation. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-0854-3_13

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