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The Role of Advertising on Attitudes and Consumption of Food and Beverage Products

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Advances in Communication Research to Reduce Childhood Obesity

Abstract

Advertisements are a central feature of life in the late twentieth and early twenty-first centuries. Despite the difficulty of measuring what advertising does, critics sometimes suggest that it is self-evident that the combined effects of advertising expenditures in markets will lead to more sales of the product category in question, whether or not this is the intention. So the argument goes, alcohol advertising in the aggregate makes us drink more than we would otherwise as does food advertising make us eat more. These arguments are not just academic; from a public policy perspective advertising bans in individual product areas are present around the world.

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Author information

Authors and Affiliations

  1. Department of Advertising and Public Relations, The University of Texas at Austin, Austin, TX, USA

    Gary B. Wilcox Ph.D. & Kyung Ok Kacy Kim

  2. Department of Management and Global Business, Rutgers Business School-Newark and New Brunswick, 1 Washington Park Room 1040, Newark, NJ, 07102, USA

    Jerome D. Williams Ph.D.

  3. School of Business Administration, American University, Dubai, 28282, Dubai, U.A.E.

    Sara Kamal Ph.D.

Authors
  1. Gary B. Wilcox Ph.D.
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  2. Jerome D. Williams Ph.D.
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  3. Sara Kamal Ph.D.
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  4. Kyung Ok Kacy Kim
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Correspondence to Gary B. Wilcox Ph.D. .

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Editors and Affiliations

  1. Newark and New Brunswick, Management and Global Business Departmen, Rutgers Business School, 1 Washington Park Room 1040, Newark, 07102, New Jersey, USA

    Jerome D. Williams

  2. , Dept of Kinesiology and Health Education, University of Texas at Austin, 1 University Station, D 3700, Austin, 78712, Texas, USA

    Keryn E. Pasch

  3. Johns Hopkins University, McElderry Street, Reed Hall 1620, Baltimore, 78613, Maryland, USA

    Chiquita A. Collins

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Wilcox, G.B., Williams, J.D., Kamal, S., Kim, K.O.K. (2013). The Role of Advertising on Attitudes and Consumption of Food and Beverage Products. In: Williams, J., Pasch, K., Collins, C. (eds) Advances in Communication Research to Reduce Childhood Obesity. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-5511-0_9

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