Abstract
It is likely to seem odd to readers that a practicing journalist and editor would attempt to give advice in the thorny area of communications, especially as it relates to special interest groups in an increasingly complex and changing global food system. This is especially true since the seeming incoherence of decision making and its ramifications for food safety and other food issues are more often than not blamed on journalists and the news media. This fickle finger of blame is pointed at those of us in the trade press in the same way it is directed at the more popular entertainment media. A balanced report in the trade press is considered biased if it does not reflect the common perceptions of the industry it is covering, while those outside the industry doubt that the trade press can ever be credible. The popular press on the other hand can’t be believed, according to these critics, because it is driven by the “sensational” to attract readers and sell newspapers or newscast time.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Benbrook, Charles M. “Regulating Pesticides,” in Pest Management at the Crossroads. Consumers Union, Yonkers, New York, 1996.
Burnham, T.J. “Goodbye, Ag Alliance?” California Farmer, mid-March 1994.
California Farmer. “Beyond Zero Risk,” An article on the new Food Quality Protection Act (H.R.1627), September, 1996.
Cook, Michael L. “Proceedings of the International Agribusiness Management Association Symposium,” Boston, MA, 1991.
Food Forecast“Priority Trends,” A private forecast compiled by Nuffer, Smith, Tucker, Inc., June 1996.
Konsynski, B.R. and E.F. McFarlan. “Informational Partnerships. Shared Data, Shared Scale,” Harvard Business Review, Vol. 68, 1990.
Lichtenstein, S., B. Fischoff and L.D. Phillips. “Calibrations of Probabilities. The State of the Art,” in Judgment Under Uncertainty. Cambridge University Press, New York, 1982.
Miller, Henry J. Los Angeles Times, Commentary, 1996. (Miller is a senior research fellow at the Hoover Institution.)
National Research Council. “Board On Agriculture Annual Report,” Washington, D.C., 1991.
National Research Council. Improving Risk Communications,“ Washington, D.C., 1989.
Petzel, Todd E. “Informational Needs of a Changing Food and Agricultural Sector,” in Food and Agricultural Markets: The Quiet Revolution, L.P. Schertz and L.M. Daft, Editors. The National Planning Association, Washington, D.C., 1994.
Richardson, Len J. Editorial, California Farmer, June 1996.
Richardson, Len J. Editorial, “Honest Reporting” Editorial, California Farmer, August 1996.
Roberts, P. “Who Killed the Red Delicious? How Fallout from the Alar Scare Reshaped the Apple Industry,” Seattle Weekly, February 1994.
Schertz, Lyle P. and Lynn M. Daft, Editors. Food and Agricultural Markets: The Quiet Revolution. The National Planning Association, Washington, D.C., 1994.
Segale, John and Dennis H. Tootelian. “The Agricultural Network: General Public Image Survey,” 1996.
Streeter, Deborah H. and Michael A. Hudson. “Proceedings of the International Agribusiness Association Symposium,” Boston, MA, 1991.
Tucker, Kerry. “The Agricultural Network: California Agricultural Industry Audit,” 1995.
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 1997 Springer Science+Business Media New York
About this chapter
Cite this chapter
Richardson, L. (1997). Communications: Theory and Practice. In: Wallace, L.T., Schroder, W.R. (eds) Government and the Food Industry: Economic and Political Effects of Conflict and Co-Operation. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-6221-4_11
Download citation
DOI: https://doi.org/10.1007/978-1-4615-6221-4_11
Publisher Name: Springer, Boston, MA
Print ISBN: 978-1-4613-7853-2
Online ISBN: 978-1-4615-6221-4
eBook Packages: Springer Book Archive