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Production and Inventory Control: Effect of Sales Promotion

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Advances in Manufacturing Technology
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Summary

This paper reviews some aspects of stock control and production scheduling encountered by a manufacturer of frozen food. Production is on a batch basis and because of the nature of the products there is no work in progress. The concept of sales promotion is introduced and its effects on the inventory and production-control systems are illustrated. The various forms of promotion are described and the problems of promotion response forecasting are assessed.

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References

  1. Bailey P & Tavernier G (1970) Design of Stock Control Systems and Records Gower Press, Essex.

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  2. Lewis C D (1970) Scientific Inventory Control Butterworth, London.

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  3. Lewis C D (1975) Demand Analysis and Inventory Control Saxon House.

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P. F. McGoldrick

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© 1986 Springer Science+Business Media New York

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Martin, R.P., Lowe, P.H. (1986). Production and Inventory Control: Effect of Sales Promotion. In: McGoldrick, P.F. (eds) Advances in Manufacturing Technology. Springer, Boston, MA. https://doi.org/10.1007/978-1-4757-1355-8_4

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  • DOI: https://doi.org/10.1007/978-1-4757-1355-8_4

  • Publisher Name: Springer, Boston, MA

  • Print ISBN: 978-1-4757-1357-2

  • Online ISBN: 978-1-4757-1355-8

  • eBook Packages: Springer Book Archive

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