Abstract
This chapter identifies a road-map of challenges confronting both businesses and government policies in the area of optimal life of consumer durables.
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© 1998 Springer Science+Business Media Dordrecht
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Kostecki, M. (1998). Product Durability and Marketing Strategies. In: Kostecki, M. (eds) The Durable Use of Consumer Products. Springer, Boston, MA. https://doi.org/10.1007/978-1-4757-2819-4_3
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DOI: https://doi.org/10.1007/978-1-4757-2819-4_3
Publisher Name: Springer, Boston, MA
Print ISBN: 978-1-4419-5035-2
Online ISBN: 978-1-4757-2819-4
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