Abstract
Information is advantageous. The more information we have, the better informed our decisions are. We are inundated with information or data in today’s world. With about 40% of the world’s population using the Internet, and with that number growing every second, data is ubiquitous. We have moved from being an analog world to a very digital one. E-commerce, newspapers, the Internet of things (IoT), music streaming—all generate huge amounts of data. The art of combining every data footprint and gaining actionable insights from that huge cache of data, which helps businesses grow, improves customer experience, and generates revenue, is known as business analytics.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 2016 Sudipa DuttaRoy
About this chapter
Cite this chapter
DuttaRoy, S. (2016). Introduction to Business Analytics. In: SAP Business Analytics. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-1383-4_1
Download citation
DOI: https://doi.org/10.1007/978-1-4842-1383-4_1
Published:
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4842-1384-1
Online ISBN: 978-1-4842-1383-4
eBook Packages: Professional and Applied ComputingProfessional and Applied Computing (R0)Apress Access Books