Abstract
Personas matter. And they should matter so much to you that you wouldn’t dream of conducting behavioral data analysis, usability testing, or any UX design project without first having one. Here’s why. Like film in a movie projector, air in your tires, or credit cards at Christmas time, Personas are critical to the UX process. There are many reasons why Personas are so critical, but several that stand out are; they add context to UX behavioral data, They enable user-centered design, they aid in recruiting for usability testing, and they help decrease scope creep.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 2018 W. Craig Tomlin
About this chapter
Cite this chapter
Tomlin, W.C. (2018). Why Personas Matter. In: UX Optimization. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-3867-7_4
Download citation
DOI: https://doi.org/10.1007/978-1-4842-3867-7_4
Published:
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4842-3866-0
Online ISBN: 978-1-4842-3867-7
eBook Packages: Professional and Applied ComputingApress Access BooksProfessional and Applied Computing (R0)