Skip to main content

Motivation and Cognitive Control: Going Beyond Monetary Incentives

  • Chapter
  • First Online:
The Psychological Science of Money

Abstract

This chapter examines the topic of motivation–cognition interactions from a cognitive neuroscience perspective. More specifically, we consider the use of primary rewards (e.g., liquids) as motivational incentives during cognitive task performance, in comparison to monetary rewards, which are the traditional form of incentive used in most human experimental studies. We review behavioral and neuroscience literature suggesting that motivationally based performance enhancement is not ubiquitous, but when present, appears to reflect modulation of cognitive control processes supported by frontoparietal cortex via interactions with subcortical reward-processing circuits. Further, we compare and contrasts findings from studies using monetary rewards and those employing primary rewards, suggesting possible reasons for similarities and differences, as well as future directions to address unanswered questions. Finally, and most importantly, we discuss the advantages of using primary rewards as incentives to further explore motivation–cognition interactions. We present pilot data as a sample case study to demonstrate how primary rewards can offer methodological, theoretical, and experimental leverage. We conclude by presenting an indepth discussion of questions (and corresponding experimental paradigms) that can be most profitably investigated through the use of primary rewards, with the goal of providing a more comprehensive characterization of the nature of motivation–cognition interactions in the human brain.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 79.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 99.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  • Aarts, H., Custers, R., & Marien, H. (2008). Preparing and motivating behavior outside of awareness. Science, 319(5870), 1639.

    Article  PubMed  Google Scholar 

  • Beck, S. M., Locke, H. S., Savine, A. C., Jimura, K., & Braver, T. S. (2010). Primary and secondary rewards differentially modulate neural activity dynamics during working memory. PLoS ONE, 5(2), e9251.

    Article  PubMed Central  PubMed  Google Scholar 

  • Beilock, S. (2010). Choke: What the secrets of the brain reveal about getting it right when you have to. New York: Free Press.

    Google Scholar 

  • Bickel, W. K., Pitcock, J. A., Yi, R., & Angtuaco, E. J. (2009). Congruence of BOLD response across intertemporal choice conditions: fictive and real money gains and losses. Journal of Neuroscience, 29(27), 8839–8846.

    Article  PubMed Central  PubMed  Google Scholar 

  • Bijleveld, E., Custers, R., & Aarts, H. (2010). Unconscious reward cues increase invested effort, but do not change speed-accuracy tradeoffs. Cognition, 115(2), 330–335.

    Article  PubMed  Google Scholar 

  • Bijleveld, E., Custers, R., & Aarts, H. (2012). Human reward pursuit: from rudimentary to higher-level functions. Current Directions in Psychological Science, 21(3), 194–199.

    Article  Google Scholar 

  • Bonner, S. E., Hastie, R., Sprinkle, G. B., & Young, S. M. (2000). A review of the effects of financial incentives on performance in laboratory tasks: Implications for management accounting. Journal of Management and Accounting Research, 12, 19–64.

    Article  Google Scholar 

  • Bonner, S. E., & Sprinkle, G. B. (2002). The effects of monetary incentives on effort and task performance: theories, evidence, and a framework for research. Accounting, Organizations and Society, 27, 303–345.

    Article  Google Scholar 

  • Braver, T. S. (2012). The variable nature of cognitive control: a dual mechanisms framework. Trends in Cognitive Science, 16(2), 106–113.

    Article  Google Scholar 

  • Braver, T. S., Gray, J. R., & Burgess, G. C. (2007). Explaining the many varieties of working memory variation: Dual mechanisms of cognitive control. In A. R. A. Conway, C. Jarrold, M. J. Kane, A. Miyake, & J. N. Towse (Eds.), Variation in working memory (pp. 76–106). Oxford, England: Oxford University Press.

    Google Scholar 

  • Bray, S., Rangel, A., Shimojo, S., Balleine, B., & O’Doherty, J. P. (2008). The neural mechanisms underlying the influence of pavlovian cues on human decision making. Journal of Neuroscience, 28(22), 5861–5866.

    Article  PubMed  Google Scholar 

  • Bray, S., Shimojo, S., & O’Doherty, J. P. (2010). Human medial orbitofrontal cortex is recruited during experience of imagined and real rewards. Journal of Neurophysiology, 103(5), 2506–2512.

    Article  PubMed  Google Scholar 

  • Camerer, C. F., & Hogarth, R. M. (1999). The effects of financial incentive in experiments: a review and capital-labor-production framework. Journal of Risk and Uncertainty, 19(1–3), 7–42.

    Article  Google Scholar 

  • Capa, R. L., & Custers, R. (2014). Conscious and unconscious influences of money: Two sides of the same coin? In E. Bijleveld & H. Aarts (Eds.), The psychological science of money. New York: Springer.

    Google Scholar 

  • Daw, N. D., Niv, Y., & Dayan, P. (2005). Uncertainty-based competition between prefrontal and dorsolateral striatal systems for behavioral control. Nature Neuroscience, 8(12), 1704–1711.

    Article  PubMed  Google Scholar 

  • Dayan, P., Niv, Y., Seymour, B., & Daw, N. D. (2006). The misbehavior of value and the discipline of the will. Neural Networks, 19(8), 1153–1160.

    Article  PubMed  Google Scholar 

  • Della Libera, C., & Chelazzi, L. (2009). Learning to attend and to ignore is a matter of gains and losses. Psychological Science, 20(6), 778–784.

    Article  PubMed  Google Scholar 

  • Dickinson, A., & Balleine, B. (2002). The role of learning in the operation of motivational systems. In H. Pashler & R. Gallistel (Eds.), Steven’s handbook of experimental psychology (3rd ed.), Vol. 3: Learning, motivation, and emotion (pp. 497–533). Hoboken, NJ: Wiley.

    Google Scholar 

  • Engelmann, J. B., Damaraju, E., Padmala, S., & Pessoa, L. (2009). Combined effects of attention and motivation on visual task performance: transient and sustained motivational effects. Frontiers in Human Neuroscience, 3, 4.

    Article  PubMed Central  PubMed  Google Scholar 

  • Geurts, D. E., Huys, Q. J., den Ouden, H. E., & Cools, R. (2013). Aversive pavlovian control of instrumental behavior in humans. Journal Cognitive Neuroscience, 25(9), 1428–1441.

    Article  Google Scholar 

  • Gilbert, A. M., & Fiez, J. A. (2004). Integrating rewards and cognition in the frontal cortex. Cognitive, Affective, & Behavioral Neuroscience, 4(4), 540–552.

    Article  Google Scholar 

  • Gneezy, U., & Rustichini, A. (2000). Pay enough or don’t pay at all. The Quarterly Journal of Economics, 791–810.

    Google Scholar 

  • Hassani, O. K., Cromwell, H. C., & Schultz, W. (2001). Influence of expectation of different rewards on behavior-related neuronal activity in the striatum. Journal of Neurophysiology, 85(6), 2477–2489.

    PubMed  Google Scholar 

  • Heitz, R. P., Schrock, J. C., Payne, T. W., & Engle, R. W. (2008). Effects of incentive on working memory capacity: behavioral and pupillometric data. Psychophysiology, 45(1), 119–129.

    PubMed  Google Scholar 

  • Hubner, R., & Schlosser, J. (2010). Monetary reward increases attentional effort in the flanker task. Psychonomic Bulletin and Review, 17(6), 821–826.

    Article  PubMed  Google Scholar 

  • Jimura, K., Locke, H. S., & Braver, T. S. (2010). Prefrontal cortex mediation of cognitive enhancement in rewarding motivational contexts. Proceedings of the National Academy of Sciences of the United States of America, 107(19), 8871–8876.

    Article  PubMed Central  PubMed  Google Scholar 

  • Kawagoe, R., Takikawa, Y., & Hikosaka, O. (1998). Expectation of reward modulates cognitive signals in the basal ganglia. Nature Neuroscience, 1(5), 411–416.

    Article  PubMed  Google Scholar 

  • Kawagoe, R., Takikawa, Y., & Hikosaka, O. (2004). Reward-predicting activity of dopamine and caudate neurons—A possible mechanism of motivational control of saccadic eye movement. Journal of Neurophysiology, 91(2), 1013–1024.

    Article  PubMed  Google Scholar 

  • Kim, H., Shimojo, S., & O’Doherty, J. P. (2011). Overlapping responses for the expectation of juice and money rewards in human ventromedial prefrontal cortex. Cerebral Cortex, 21(4), 769–776.

    Article  PubMed  Google Scholar 

  • Kinnison, J., Padmala, S., Choi, J. M., & Pessoa, L. (2012). Network analysis reveals increased integration during emotional and motivational processing. Journal of Neuroscience, 32(24), 8361–8372.

    Article  PubMed Central  PubMed  Google Scholar 

  • Lamy, M. (2007). For juice or money: the neural response to intertemporal choice of primary and secondary rewards. Journal of Neuroscience, 27(45), 12121–12122.

    Article  PubMed  Google Scholar 

  • Leon, M. I., & Shadlen, M. N. (1999). Effect of expected reward magnitude on the response of neurons in the dorsolateral prefrontal cortex of the macaque. Neuron, 24(2), 415–425.

    Article  PubMed  Google Scholar 

  • Levy, D. J., & Glimcher, P. W. (2011). Comparing apples and oranges: using reward-specific and reward-general subjective value representation in the brain. Journal of Neuroscience, 31(41), 14693–14707.

    Article  PubMed Central  PubMed  Google Scholar 

  • Levy, D. J., & Glimcher, P. W. (2012). The root of all value: a neural common currency for choice. Current Opinion in Neurobiology, 22(6), 1027–1038.

    Article  PubMed  Google Scholar 

  • Locke, H. S., & Braver, T. S. (2008). Motivational influences on cognitive control: behavior, brain activation, and individual differences. Cognitive, Affective, & Behavioral Neuroscience, 8(1), 99–112.

    Article  Google Scholar 

  • McClure, S. M., Ericson, K. M., Laibson, D. I., Loewenstein, G., & Cohen, J. D. (2007). Time discounting for primary rewards. Journal of Neuroscience, 27(21), 5796–5804.

    Article  PubMed  Google Scholar 

  • McClure, S. M., Laibson, D. I., Loewenstein, G., & Cohen, J. D. (2004). Separate neural systems value immediate and delayed monetary rewards. Science, 306(5695), 503–507.

    Article  PubMed  Google Scholar 

  • Miyapuram, K. P., Tobler, P. N., Gregorios-Pippas, L., & Schultz, W. (2012). BOLD responses in reward regions to hypothetical and imaginary monetary rewards. NeuroImage, 59(2), 1692–1699.

    Article  PubMed  Google Scholar 

  • Mobbs, D., Hassabis, D., Seymour, B., Marchant, J. L., Weiskopf, N., Dolan, R. J., et al. (2009). Choking on the money: reward-based performance decrements are associated with midbrain activity. Psychological Science, 20(8), 955–962.

    Article  PubMed Central  PubMed  Google Scholar 

  • Mohanty, A., Gitelman, D. R., Small, D. M., & Mesulam, M. M. (2008). The spatial attention network interacts with limbic and monoaminergic systems to modulate motivation-induced attention shifts. Cerebral Cortex, 18(11), 2604–2613.

    Article  PubMed Central  PubMed  Google Scholar 

  • Moller, A., & Deci, E. L. (2014). The psychology of getting paid: An integrated perspective. In E. Bijleveld & H. Aarts (Eds.), The psychological science of money. New York: Springer.

    Google Scholar 

  • Montague, P. R., & Berns, G. S. (2002). Neural economics and the biological substrates of valuation. Neuron, 36(2), 265–284.

    Article  PubMed  Google Scholar 

  • Murayama, K., Matsumoto, M., Izuma, K., & Matsumoto, K. (2010). Neural basis of the undermining effect of monetary reward on intrinsic motivation. Proceedings of the National Academy of Sciences of the United States of America, 107(49), 20911–20916.

    Article  PubMed Central  PubMed  Google Scholar 

  • Navalpakkam, V., Koch, C., & Perona, P. (2009). Homo economicus in visual search. Journal of Vision, 9(1), 31.1–31.16.

    Article  Google Scholar 

  • Navalpakkam, V., Koch, C., Rangel, A., & Perona, P. (2010). Optimal reward harvesting in complex perceptual environments. Proceedings of the National Academy of Sciences of the United States of America, 107(11), 5232–5237.

    Article  PubMed Central  PubMed  Google Scholar 

  • O’Doherty, J. P. (2004). Reward representations and reward-related learning in the human brain: insights from neuroimaging. Current Opinion in Neurobiology, 14(6), 769–776.

    Article  PubMed  Google Scholar 

  • O’Doherty, J. P., Buchanan, T. W., Seymour, B., & Dolan, R. J. (2006). Predictive neural coding of reward preference involves dissociable responses in human ventral midbrain and ventral striatum. Neuron, 49(1), 157–166.

    Article  PubMed  Google Scholar 

  • Padmala, S., & Pessoa, L. (2011). Reward reduces conflict by enhancing attentional control and biasing visual cortical processing. Journal Cognitive Neuroscience, 23(11), 3419–3432.

    Article  Google Scholar 

  • Pessoa, L., & Engelmann, J. B. (2010). Embedding reward signals into perception and cognition. Frontiers in Neuroscience, 4, 17.

    Article  PubMed Central  PubMed  Google Scholar 

  • Pochon, J. B., Levy, R., Fossati, P., Lehericy, S., Poline, J. B., Pillon, B., et al. (2002). The neural system that bridges reward and cognition in humans: an fMRI study. Proceedings of the National Academy of Sciences of the United States of America, 99(8), 5669–5674.

    Article  PubMed Central  PubMed  Google Scholar 

  • Rangel, A., Camerer, C., & Montague, P. R. (2008). A framework for studying the neurobiology of value-based decision making. Nature Review Neuroscience, 9(7), 545–556.

    Article  Google Scholar 

  • Rolls, E. T. (1999). The brain and emotion. Oxford, England: Oxford University Press.

    Google Scholar 

  • Schultz, W. (2001). Reward signaling by dopamine neurons. The Neuroscientist, 7(4), 293–302.

    Article  PubMed  Google Scholar 

  • Schultz, W. (2002). Getting formal with dopamine and reward. Neuron, 36(2), 241–263.

    Article  PubMed  Google Scholar 

  • Schultz, W., Dayan, P., & Montague, P. R. (1997). A neural substrate of prediction and reward. Science, 275(5306), 1593–1599.

    Article  PubMed  Google Scholar 

  • Sescousse, G., Caldu, X., Segura, B., & Dreher, J. C. (2013). Processing of primary and secondary rewards: A quantitative meta-analysis and review of human functional neuroimaging studies. Neuroscience & Biobehavioral Reviews, 37(4), 681–696.

    Article  Google Scholar 

  • Sescousse, G., Redoute, J., & Dreher, J. C. (2010). The architecture of reward value coding in the human orbitofrontal cortex. Journal of Neuroscience, 30(39), 13095–13104.

    Article  PubMed  Google Scholar 

  • Shen, Y. J., & Chun, M. M. (2011). Increases in rewards promote flexible behavior. Attention, Perception, & Psychophysics, 73(3), 938–952.

    Article  Google Scholar 

  • Small, D. M., Gitelman, D., Simmons, K., Bloise, S. M., Parrish, T., & Mesulam, M. M. (2005). Monetary incentives enhance processing in brain regions mediating top-down control of attention. Cerebral Cortex, 15(12), 1855–1865.

    Article  PubMed  Google Scholar 

  • Smith, V. L., & Walker, J. M. (1993). Monetary rewards and decision cost in experimental economics. Economic Inquiry, 31(2), 245–261.

    Article  Google Scholar 

  • Talmi, D., Dayan, P., Kiebel, S. J., Frith, C. D., & Dolan, R. J. (2009). How humans integrate the prospects of pain and reward during choice. Journal of Neuroscience, 29(46), 14617–14626.

    Article  PubMed Central  PubMed  Google Scholar 

  • Talmi, D., Seymour, B., Dayan, P., & Dolan, R. J. (2008). Human pavlovian-instrumental transfer. Journal of Neuroscience, 28(2), 360–368.

    Article  PubMed Central  PubMed  Google Scholar 

  • Taylor, S. F., Welsh, R. C., Wager, T. D., Phan, K. L., Fitzgerald, K. D., & Gehring, W. J. (2004). A functional neuroimaging study of motivation and executive function. NeuroImage, 21(3), 1045–1054.

    Article  PubMed  Google Scholar 

  • Tobler, P. N., Fletcher, P. C., Bullmore, E. T., & Schultz, W. (2007). Learning-related human brain activations reflecting individual finances. Neuron, 54(1), 167–175.

    Article  PubMed  Google Scholar 

  • Valentin, V. V., Dickinson, A., & O’Doherty, J. P. (2007). Determining the neural substrates of goal-directed learning in the human brain. Journal of Neuroscience, 27(15), 4019–4026.

    Article  PubMed  Google Scholar 

  • Valentin, V. V., & O’Doherty, J. P. (2009). Overlapping prediction errors in dorsal striatum during instrumental learning with juice and money reward in the human brain. Journal of Neurophysiology, 102(6), 3384–3391.

    Article  PubMed  Google Scholar 

  • Veling, H., & Aarts, H. (2010). Cueing task goals and earning money: Relatively high monetary rewards reduce failures to act on goals in a Stroop task. Motivation and Emotion, 34(2), 184–190.

    Article  PubMed Central  PubMed  Google Scholar 

  • Visscher, K. M., Miezin, F. M., Kelly, J. E., Buckner, R. L., Donaldson, D. I., McAvoy, M. P., et al. (2003). Mixed blocked/event-related designs separate transient and sustained activity in fMRI. NeuroImage, 19(4), 1694–1708.

    Article  PubMed  Google Scholar 

  • Watanabe, M. (2007). Role of anticipated reward in cognitive behavioral control. Current Opinion in Neurobiology, 17(2), 213–219.

    Article  PubMed  Google Scholar 

  • Watanabe, M., Cromwell, H. C., Tremblay, L., Hollerman, J. R., Hikosaka, K., & Schultz, W. (2001). Behavioral reactions reflecting differential reward expectations in monkeys. Experimental Brain Research, 140(4), 511–518.

    Article  PubMed  Google Scholar 

  • Watanabe, M., Hikosaka, K., Sakagami, M., & Shirakawa, S. (2005). Functional significance of delay-period activity of primate prefrontal neurons in relation to spatial working memory and reward/omission-of-reward expectancy. Experimental Brain Research, 166(2), 263–276.

    Article  PubMed  Google Scholar 

  • Watanabe, M., & Sakagami, M. (2007). Integration of cognitive and motivational context information in the primate prefrontal cortex. Cerebral Cortex, 17(Suppl 1), i101–i109.

    Article  PubMed  Google Scholar 

  • Zedelius, C. M., Veling, H., & Aarts, H. (2011). Boosting or choking—How conscious and unconscious reward processing modulate the active maintenance of goal-relevant information. Consciousness and Cognition, 20(2), 355–362.

    Article  PubMed  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Marie K. Krug .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2014 Springer Science+Business Media New York

About this chapter

Cite this chapter

Krug, M.K., Braver, T.S. (2014). Motivation and Cognitive Control: Going Beyond Monetary Incentives. In: Bijleveld, E., Aarts, H. (eds) The Psychological Science of Money. Springer, New York, NY. https://doi.org/10.1007/978-1-4939-0959-9_7

Download citation

Publish with us

Policies and ethics