Influence Values to Change Attitudes

Abstract

Have you ever tried to change someone’s attitude? If you have, you know it can be pretty tough. In fact, public health and food safety professionals try to change peoples’ attitudes all the time in hopes of getting them to adopt safer behaviors or adhere to company policies and practices. Why? Because they know that a person’s attitude on an issue can influence their behavior related to that topic. However, a growing body of research suggests that trying to directly influence a person’s attitude can backfire, causing him or her to only strengthen their resolve in their current way of thinking.