Abstract
The use of Information and Communication Technologies (ICT) has allowed for the creation of new business models since the last century. There is a tendency nowadays to digitalize everything that surrounds the company due to the ICT revolution. These actions are generating a great difference in the performance between digitalized and non-digitalized companies, causing great differences between them. Therefore, this paper analyzes how the company’s digitalization influences and the innovation its performance, providing a new business performance factor. To do so, the literature on the digital company was reviewed, as well as the business models used by digital companies. In addition, research has allowed us to detect the level of digitalization of the company, its strengths and weaknesses, and even show that as a result of this work, we can conclude that it is necessary to incorporate the digitalization of the company into its performance models, since it represents more than twenty percent of its economic performance.
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Appendices
Annex I. Formative Indicators Grouped by Latent Variables, Used in the 2nd Order Model of SmartPLS
Latent variable | Label | Meaning |
|---|---|---|
Innovation (I) | AT | Age of technology used |
IPS_ICT | Innovation of products or services directly related or enabled by ICT | |
PI_ICT | Process innovation directly related to or enabled by ICTs | |
MIM | Most important market: International, national or regional | |
MSC | Market share of the company | |
SIPS | Substantial improvement of a product or service in the last year | |
SIPr | Substantial improvement of processes in the last year | |
COSPS | % of companies offering the same products or services | |
IC | % of international customers | |
NPS | % of new products or services for customers | |
Company perfomance (P) | OI | Operating income thousand EURO last year avail SABI |
ILY | Indebtedness (%) % last year avail SABI | |
EP | Economic profitability (%) % last year avail SABI | |
PBT | Ordinary profit before taxes thousand EURO last year avail SABI | |
PY | Profit for the year thousand EURO last year avail SABI |
Annex II. Reflective Indicators Grouped by Latent Variables, Used in the 2nd Order Model of SmartPLS
Latent variable | Label | Meaning |
|---|---|---|
Digitalization level of the company (Dig.) | A_ICT | Accessibility of ICT tools and infrastructures |
DACT.RTCD | Access to collaboration data and tools | |
DACT | Access to company data and tools | |
DACT.IOD | Access to customer data and tools | |
HC | High commitment to the digitalization of the company | |
PL | Collaborative learning | |
P.DBD | Data-based decisions | |
TE | Technological Experience | |
DS | Digital Skills | |
ICT_T | ICT tools available in the company | |
DO | Digitalized operations in the company | |
DT | Digital Thinking | |
ICT_P | Perception of ICT by the employer | |
ICT_HR | ICT Human Resources available in the company |
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Fernández-Portillo, A., Hernández-Mogollón, R., Sánchez-Escobedo, M.C., Coca Pérez, J.L. (2019). Does the Performance of the Company Improve with the Digitalization and the Innovation?. In: Gil-Lafuente, J., Marino, D., Morabito, F. (eds) Economy, Business and Uncertainty: New Ideas for a Euro-Mediterranean Industrial Policy. AEDEM 2017. Studies in Systems, Decision and Control, vol 180. Springer, Cham. https://doi.org/10.1007/978-3-030-00677-8_22
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