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Crowdfunding Practices for Social Projects: An Experiment of Co-Creation

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Finding New Ways to Engage and Satisfy Global Customers (AMSWMC 2018)

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Abstract

The main objective of this study is to understand the impact of crowdfunding platforms used to gain support for social enterprises. Crowdfunding is an emergent and growing practice all over the world. The main use of crowdfunding nowadays is to support cultural and social projects, and this paper has a special interest in understanding the support that social enterprises receive from crowdfunding platforms, namely, through websites. There are several kinds of crowdfunding, but the donation-based orientation is the most popular model to support social projects and the focus of this study. A factorial experiment was conducted to test the traits’ behaviour. Our results show that the use of crowdfunding platforms leads supporters to build more favourable values of social enterprises when compared with nonsocial enterprises on crowdfunding platforms and social projects with traditional funding practices.

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Author information

Authors and Affiliations

  1. Centro Universitário UniFbv, Wyden, Brazil

    Rafael Lucian

  2. Instituto Universitário de Lisboa (ISCTE-IUL), Lisbon, Portugal

    Marta Bicho

Authors
  1. Rafael Lucian
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  2. Marta Bicho
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Corresponding author

Correspondence to Marta Bicho .

Editor information

Editors and Affiliations

  1. Marketing Department, IÉSEG School of Management, Lille, France

    Patricia Rossi

  2. Rohrer College of Business, Rowan University, Glassboro, NJ, USA

    Nina Krey

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Lucian, R., Bicho, M. (2019). Crowdfunding Practices for Social Projects: An Experiment of Co-Creation. In: Rossi, P., Krey, N. (eds) Finding New Ways to Engage and Satisfy Global Customers. AMSWMC 2018. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-030-02568-7_152

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