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Modeling Consumers’ Observational Learning in Digital Gaming: A Conceptual Model

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Serious Games (JCSG 2018)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 11243))

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Abstract

The present study intends to develop a conceptual model predicting videogame consumers’ observational learning that is initiated through the playful-consumption experience of a digital game. To meet this objective, authors employed the hedonic theory of consumption experience and observational learning theory to propose a conceptual model demonstrating that it is the gamer’s playful-consumption experience of a digital game which actually influences videogame consumers to observe and learn from the digital game. This study is first among others as it takes the theoretical support from hedonic theory of consumption experience, particularly the playful-consumption experience in predicting the videogame consumers’ observational learning in the videogame environment. The study is based on the conceptual model and hence, another empirical study is under way to prove its validation in the videogame setting.

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Author information

Authors and Affiliations

  1. Faculty of Management Sciences, Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology (SZABIST), Islamabad, Pakistan

    Amir Zaib Abbasi

  2. Department of Management and Humanities, Universiti Teknologi Petronas, Bander Seri Iskander, 31750, Tronoh, Perak, Malaysia

    Ding Hooi Ting & Muhammad Shahzeb Fayyaz

  3. Research Group Entertainment Computing, University of Vienna, Vienna, Austria

    Helmut Hlavacs

Authors
  1. Amir Zaib Abbasi
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  2. Ding Hooi Ting
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  3. Helmut Hlavacs
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  4. Muhammad Shahzeb Fayyaz
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Corresponding author

Correspondence to Amir Zaib Abbasi .

Editor information

Editors and Affiliations

  1. Technische Universität Darmstadt, Darmstadt, Germany

    Stefan Göbel

  2. Technische Universität Darmstadt, Darmstadt, Germany

    Augusto Garcia-Agundez

  3. Technische Universität Darmstadt, Darmstadt, Germany

    Thomas Tregel

  4. Staffordshire University, Stoke on Trent, UK

    Minhua Ma

  5. University of Bremen, Bremen, Germany

    Jannicke Baalsrud Hauge

  6. SINTEF Technology and Society, Trondheim, Norway

    Manuel Oliveira

  7. Griffith University, Brisbane, QLD, Australia

    Tim Marsh

  8. Technische Universität Darmstadt, Darmstadt, Germany

    Polona Caserman

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Abbasi, A.Z., Ting, D.H., Hlavacs, H., Fayyaz, M.S. (2018). Modeling Consumers’ Observational Learning in Digital Gaming: A Conceptual Model. In: Göbel, S., et al. Serious Games. JCSG 2018. Lecture Notes in Computer Science(), vol 11243. Springer, Cham. https://doi.org/10.1007/978-3-030-02762-9_16

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  • DOI: https://doi.org/10.1007/978-3-030-02762-9_16

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