Abstract
In recent years, the reputation of an enterprise as a socially responsible organization has become increasingly important, which is related to the popularization of the corporate social responsibility principles and the idea of sustainable development. All stakeholder groups expect from business entities responsible decisions, ethical behaviour, as well as transparency and honesty in all dimensions and areas of their activity. This expectation creates also a need to evaluate and compare enterprises in terms of social activity level. Thus, the paper presents a proposal for the concept of enterprise’s social involvement assessment model, based on information disclosed in the companies’ interim reports.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Burke, R.J., Martin, G., Cooper, C.L.: Corporate Reputation. Managing Opportunities and Threats. Gower Publishing Ltd., England (2012)
Carroll, A.B.: A commentary and an overview of key questions on corporate social performance measurement. Bus. Soc. 39(4), 466–478 (2000)
Fombrun, C.J.: Building corporate reputation through CSR initiatives: evolving standards. Corp. Reput. Rev. 8(1), 7–11 (2005)
Haigh, M.M., Dardis, F.: The impact of apology on organization–public relationships and perceptions of corporate social responsibility. Public Relat. J. 6(1), 1–16 (2012)
Hermann, S.P.: Stakeholder based measuring and management of CSR and its impact on corporate reputation. In: Huber, M., O`Gorman, S. (eds.) From Customer Retention to a Holistic Stakeholder Management System. Springer, Berlin (2008)
Hopkins, M.: Measurement of social corporate responsibility. Int. J. Manag. Decis. Mak. 6(3/4), 213–231 (2005)
Kukuła, K.: Metoda unitaryzacji zerowanej. PWN, Warszawa (2000)
Marquez, A., Fombrun, C.J.: Measuring corporate social responsibility. Corp. Reput. Rev. 7(4), 304–308 (2005)
Papania, L., Shapiro, D.M., Peloza, J.: Social impact as a measure of fit between firm activities and stakeholder expectations. Int. J. Bus. Gov. Ethics 4(1), 3–16 (2008)
Pfau, M., Haigh, M.M., Sims, J., Wigley, S.: The influence of corporate social responsibility campaigns on public opinion. Corp. Reput. Rev. 11(2), 145–154 (2008)
Porter, M.E., Kramer, M.R.: Strategy and society: the link between competitive advantage and corporate social responsibility. Harv. Bus. Rev. 84(12), 78–92 (2006)
Sen, S., Bhattacharya, C.B., Korschun, D.: The role of corporate social responsibility in strengthening multiple stakeholder relationships: a field experiment. J. Acad. Mark. Sci. 34(2), 158–166 (2006)
Szwajca, D., Nawrocki, T.L.: Możliwości oceny zaangażowania przedsiębiorstw w działania społecznie odpowiedzialne a ich polityka informacyjna w zakresie CSR. Przegląd Organizacji, nr 4, 44–52 (2016)
Turker, D.: Measuring corporate social responsibility: a scale development study. J. Bus. Ethics 85(4), 411–427 (2009)
Wang, Y., Berens, G., van Riel, C.B.M.: Competing in the capital market with a good reputation. Corp. Reput. Rev. 15(3), 198–221 (2012)
Wood, D.J.: Measuring corporate social performance review. Int. J. Manag. Rev. 12(1), 50–84 (2010)
Acknowledgements
This research was financed from BK212/ROZ1/2017 (13/010/BK_17/0026).
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2019 Springer Nature Switzerland AG
About this paper
Cite this paper
Nawrocki, T.L., Szwajca, D. (2019). Assessing Reputation of an Enterprise as a Socially Responsible Organization. In: Sakas, D., Nasiopoulos, D. (eds) Strategic Innovative Marketing. IC-SIM 2017. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-030-16099-9_19
Download citation
DOI: https://doi.org/10.1007/978-3-030-16099-9_19
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-16098-2
Online ISBN: 978-3-030-16099-9
eBook Packages: Business and ManagementBusiness and Management (R0)