Abstract
Every company has a future story, whether it knows it or not. A crucial question is: Is the company at least partly in control of this future story, or is it fate that writes the story? A second important question concerns the nature of the future story: Does a company rely on a closed or an open story setting? Closed story settings motivate employees by fear and offer few options, while open stories motivate employees by giving the work in the company a deeper meaning and offer lots of options. This paper explains the difference between both story styles and shows the process for developing successful future stories.
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Notes
- 1.
For more information about narrative interviews and analysing, them see Müller (2017).
- 2.
Reuster-Jahn shows in her paper how this oral tradition was brought into internet storytelling.
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Müller, M. (2019). Developing the Future Stories of Companies: Open and Closed Story Worlds. In: Chlopczyk, J., Erlach, C. (eds) Transforming Organizations. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-030-17851-2_6
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DOI: https://doi.org/10.1007/978-3-030-17851-2_6
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