Experiential Learning Through the Use of Interaction and Multimedia in International Business Teaching

Abstract

This study explores the effectiveness of experiential learning through the multi-phase use of classroom interaction, group collaboration, and video learning methods in an international business course at a US university. In the first phase, by using multimedia learning and British parliamentary-style debate, we provided learning contents for students to learn and practice. In the second phase, we redesigned the multimedia learning materials through Screencast, software that uses video screen capture, to improve the learning materials based on feedback from the first-phase learning. This research contributes to our understanding of how an experiential learning method could facilitate students in connecting conceptual understanding with integrated thinking and cultural intelligence through multimedia and interactive learning materials in an international business class.

Appendices

Appendix 1

Links to Videos in Phase 1

• Part 1: Overview of 2WIH https://youtu.be/wLVGGjXKIas

• Part 2: What and when https://youtu.be/72TPdfmoH6M

• Part 3: How https://youtu.be/4_tj0hrDi0g

Links to Videos in Phase 2

• Part 1: 2W1H Dimensions https://youtu.be/YxnY-Z2RQCI

• Part 2: 2 strategic goals and local-specific advantages https://youtu.be/1QMCYiLQ304

• Part 3: Survey link: https://goo.gl/forms/jHJOJuzwoZHZ1mLY2

Appendix 2

Debate topic: Old-line vs. Emerging multinationals

Topic: There is a developing trend from ownership advantage, location, and internalization (OLI) to a linkage leverage learning (LLL) framework. Multinationals should weaken the home country effect and enhance localization.

Gov.: support

Oppo.: be against

• 1. Prime Minister’s speech—Provide a model for the government side. Create at least two arguments.

• 2. Leader of the Opposition—Refute the Prime Minister’s points. Offer new arguments.

• 3. Deputy Prime Minister—Offer new arguments. Rebuild the partner’s case, who are Members of Government & Members of the Opposition

• 4. Deputy Leader of the Opposition—same as above

• 5. Members of Government—Review top half of the debate’s essential points. Refute the Opposition

• 6. Member of the Opposition—same as above

• 7. Government Whip—Distill debate into two or three arguments. Explain why your side has won

• 8. Opposition Whip—same as above