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Research on the Historical Context of Guangzhou Time-Honored Catering Brands’ Narration

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Advances in Human Factors in Communication of Design (AHFE 2019)

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Abstract

The culture of Guangzhou food is extensive and profound for a long time. It contains the unique culture history of South five ridges. Importantly, its unique dining custom constitutes local traditional folk culture. Guangzhou time-honored restaurants update their way of brand narration, no matter in content or in form as they correspond to a alteration, such as the TaoTaoJu restaurant, LianXiangLou restaurant, Panxi restaurant and Guangzhou Jiujia restaurant. In fact, this reveals the historical context of Guangzhou’s catering consumption culture from another perspective.

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Correspondence to Xiaobao Yu .

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Yu, X., Peng, Q. (2020). Research on the Historical Context of Guangzhou Time-Honored Catering Brands’ Narration. In: Ho, A. (eds) Advances in Human Factors in Communication of Design. AHFE 2019. Advances in Intelligent Systems and Computing, vol 974. Springer, Cham. https://doi.org/10.1007/978-3-030-20500-3_20

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  • DOI: https://doi.org/10.1007/978-3-030-20500-3_20

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-20499-0

  • Online ISBN: 978-3-030-20500-3

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