Abstract
This research proposes a cloud consumer trust model that focuses on decision making and the value of our data. The value consumers place on data plays a critical role in how consumers trust. The research was validated with a questionnaire and statistical power analysis. Few cloud trust models appear to be validated against real world data, and none, that we found, accomplish an a-priori statistical power analysis. Results indicated consumers were interested in data location, third party access and most surprisingly unbiased/expert organization recommendations were more important than family and friends recommendations.
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Kirkman, S., Newman, R. (2020). A Trust Model for Cloud: Results from a Survey. In: Arai, K., Bhatia, R., Kapoor, S. (eds) Proceedings of the Future Technologies Conference (FTC) 2019. FTC 2019. Advances in Intelligent Systems and Computing, vol 1069. Springer, Cham. https://doi.org/10.1007/978-3-030-32520-6_36
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DOI: https://doi.org/10.1007/978-3-030-32520-6_36
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