Distribution Driven by Technology: 1900–1950

Abstract

A major change in transportation, communications, and technology provided the infrastructure for rapid change in marketing channels and supply chains. These changes were facilitated by mass production and personal transportation, such as automobiles, that changed the access to markets. The early 1900s saw cars replacing electric street railways and finally, buses replacing trolleys as public transportation. The development of roads, radios, telephones, and other technology opened new frontiers for mass consumption. Physical distribution networks including warehousing, materials handling, and distribution centers become important.