Abstract
To ease traffic congestion on the Tohoku expressway during the nationwide summer holiday, we conducted two sets of interventional experiments applying the emotional persuasive strategy to persuade potential Tohoku expressway users to switch to the Joban expressway over a four-week period. Specifically, we first conducted a longitudinal online survey with interventional content to examine the change of intention and behavior on route decisions. At the same time, we provided the same interventional content to another set of users by means of a smartphone application and tracked their location information during the experiment period (12 days within the four weeks) to validate the results of the survey study. The results indicate that: (1) Content with emotional priming significantly increases the detour intention, and has the potential to increase detour behavior. (2) The effects vary depending on additional factors, such as previous travel experience, and the presence of small children. Overall, the study shows that the emotional persuasive strategy is an effective way to change detour intention and behavior.
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Notes
- 1.
Conducting our experiments ethically was paramount to us. Specifically, we followed the key ethical principles outlined by Bryman and Bell [18] to make cautious effort to protect the dignity, autonomy and privacy of all the subjects during the entirety of data collection, data analyses and presentation of results.
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Xu, W., Kuriki, Y., Sato, T., Taya, M., Ono, C. (2020). Does Traffic Information Provided by Smartphones Increase Detour Behavior?. In: Gram-Hansen, S., Jonasen, T., Midden, C. (eds) Persuasive Technology. Designing for Future Change. PERSUASIVE 2020. Lecture Notes in Computer Science(), vol 12064. Springer, Cham. https://doi.org/10.1007/978-3-030-45712-9_4
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