Abstract
This thesis presents a new conceptual framework and practical solution for advanced customer relationship management (CRM), customer satisfaction and customer complaint management. Companies are competing with each other to not only continue to be viable, but to win customers and develop their relationships with them. CRM has emerged as a technology to help companies maximise their products, services and sales, thereby establishing good relationships with their customers.
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Faed, A. (2013). Introduction. In: An Intelligent Customer Complaint Management System with Application to the Transport and Logistics Industry. Springer Theses. Springer, Heidelberg. https://doi.org/10.1007/978-3-319-00324-5_1
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DOI: https://doi.org/10.1007/978-3-319-00324-5_1
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