Abstract
In This paper, we have investigated how user characteristics affect quality factors for an effective Shopping mall websites implementation. User characteristics consist of gender, age, school year, department, experience, and purchasing experience during a specified period. We also selected a total of 14 quality factors from the literature review such as design, customer satisfaction, etc. As a proof of our hypothesis to investigate how those user characteristics and quality factors are interrelated, we have used 6 hypotheses. To verify them, the results have analyzed the SAS 9.2 statistic package tool and we have asked 519 participants to fill out a questionnaire for 5 Chinese and 8 Korean websites.
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Kwon, D., Kwon, Y.J., Song, YT., Lee, R. (2014). An Empirical Study on the Relationship between User Characteristics and Quality Factors for Effective Shopping Mall Websites Implementation. In: Lee, R. (eds) Software Engineering Research, Management and Applications. Studies in Computational Intelligence, vol 496. Springer, Heidelberg. https://doi.org/10.1007/978-3-319-00948-3_8
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DOI: https://doi.org/10.1007/978-3-319-00948-3_8
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