Corporate Ambition

Abstract

As with the personal ambition, before you can clearly define and describe your corporate balanced scorecard and corporate governance, you need to look at the big picture first. You need to start with the shared corporate ambition. Corporate ambition is the starting point, the core intention, and the guiding principles of corporate governance. It’s the fuel for corporate governance. The first phase in the authentic corporate governance model therefore involves defining and formulating the corporate ambition; see Fig. 7.1. It encompasses the corporate mission, vision, and core values.

“Ethics cannot be based upon our obligations toward people, but they are complete and natural only when we feel this Reverence for Life and the desire to have compassion for and to help all creatures insofar as it is in our power. I think that this ethic will become more and more recognized because of its great naturalness and because it is the foundation of a true humanism toward which we must strive if our culture is to become truly ethical.”

—Albert Schweitzer