Abstract
Even though much insights has been gained by academic research on mass customization (MC), companies still suffer from a lack of guidelines and supports that help them in the process of implementing MC. The paper presents an approach to help small and medium enterprises (SMEs) in implementing MC by illustrating its actual application in SME operating in the furniture industry. Possibilities of MC implementation in the case company and more generally in the SME furniture manufacturers are discussed in the conclusions of the work.
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Suzić, N., Anišić, Z., Forza, C. (2014). Introducing Mass Customization to SMEs in Furniture Industry: A Case Study. In: Brunoe, T., Nielsen, K., Joergensen, K., Taps, S. (eds) Proceedings of the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014), Aalborg, Denmark, February 4th - 7th, 2014. Lecture Notes in Production Engineering. Springer, Cham. https://doi.org/10.1007/978-3-319-04271-8_25
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DOI: https://doi.org/10.1007/978-3-319-04271-8_25
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