Abstract
For about two decades, mass customization (MC) is considered as a proper business model for the markets characterized by heterogeneous needs of customers. It can be considered as a win–win strategy that benefits both customers and companies. However, when it comes to environmental impacts of MC, things are less clear and more challenging. This paper aims at investigating how a MC business model performs in terms of environmental sustainability based on an empirical analysis.
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Pourabdollahian, G., Taisch, M., Piller, F.T. (2014). Is Sustainable Mass Customization an Oxymoron? An Empirical Study to Analyze the Environmental Impacts of a MC Business Model. In: Brunoe, T., Nielsen, K., Joergensen, K., Taps, S. (eds) Proceedings of the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014), Aalborg, Denmark, February 4th - 7th, 2014. Lecture Notes in Production Engineering. Springer, Cham. https://doi.org/10.1007/978-3-319-04271-8_26
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DOI: https://doi.org/10.1007/978-3-319-04271-8_26
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