Abstract
The number of higher learning institutions offering distance education courses has grown dramatically since 2000. Institutions have seen aggressive growth in online degree registrations, with an 18.2% average annual growth rate in enrollments between 2002 and 2010. According to the National Association of Colleges and Employers, over 6.1 million students took at least one online course at a college or university in fall 2010. In a recent survey of online education conducted by the Babson Research group (2011), sixty-five percent of reporting institutions claimed that online learning was a critical part of their long-term strategy.
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© 2015 Academy of Marketing Science
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Conchar, M.P., Meric, H.J., Wright, B. (2015). The Online Learning Environment: Delivering Quality?. In: Robinson, L. (eds) Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10912-1_19
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DOI: https://doi.org/10.1007/978-3-319-10912-1_19
Publisher Name: Springer, Cham
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