Abstract
Customer/human-centered design can positively affect insight and idea generation in a natural and meaningful way by helping operations team members review chronic or open-ended problems with a new lens. Dell’s experience has been consistent with other organizations in that Design Thinking as a methodology can be applied to many problem spaces to generate innovative solutions. This paper examines cases studies of the application of Design Thinking in Dell in the context of current thinking in Design Thinking in the academic and practitioner communities.
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Menchaca, R., Donnellan, N., Wintrich, G., Donnellan, B. (2014). Applying Design Thinking throughout the Product Lifecycle in Dell Inc.. In: Helfert, M., Donnellan, B., Kenneally, J. (eds) Design Science: Perspectives from Europe. EDSS 2013. Communications in Computer and Information Science, vol 447. Springer, Cham. https://doi.org/10.1007/978-3-319-13936-4_7
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DOI: https://doi.org/10.1007/978-3-319-13936-4_7
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