Abstract
Business architecture management is no longer a buzz phrase, it has become reality in many organizations. However, there is still some way ahead to further proliferate the business architecture concept and help grasp its meaning and use. To this end, following the outline of this book’s motivation and specific objectives, this chapter introduces a comprehensive business architecture framework, including business motivation, business model, and business execution as the main constituents. This framework represents this book’s foundation. Finally, this chapter explains the corresponding structure of this book and briefly introduces the individual contributions.
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Notes
- 1.
While not every organization formally recognizes and thus explicitly documents it, one may argue that every business has an architecture. Business architecture management, then, is about being intentional (and strategic) about it.
- 2.
Areas such as brand architecture, financial architecture, etc. may here be considered cross-cutting themes.
- 3.
This understanding of strategy is closer to and thus focuses on what Mintzberg (1987) calls “strategy as plan” (as to, e.g., the position in the environment) rather than “strategy as perspective” (Mintzberg 1987), as the latter may encompass several motivational aspects (e.g., mission, values) that would then all fall under the concept “strategy” and could not be distinguished from one another. In simple words, strategy (in this book’s framework) is thus about “determining how we are going to win in the period ahead” (Mind Tools 2014), in line with the “policy core” (Mintzberg 1987) defined by concepts such as mission and values. It should be noted, though, that the act of “strategy making” (and likewise a resulting strategy document) does not only deal with the concept “strategy” but also incorporates, e.g., goals and objectives (as outlined in Chap. 2).
- 4.
Again, for larger and highly diversified enterprises this may be an entire portfolio of business models, in which diverse (past and current) strategies are reflected.
- 5.
Note that, given that this book is an anthology, the individual chapters may to some extent also include personal opinions or views that are not necessarily shared by all other authors in this book.
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Simon, D. (2015). Introduction: Demystifying Business Architecture. In: Simon, D., Schmidt, C. (eds) Business Architecture Management. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-319-14571-6_1
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