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How Social Responsibility Influences Innovation of Service Firms: An Investigation of Mediating Factors

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Exploring Services Science (IESS 2015)

Part of the book series: Lecture Notes in Business Information Processing ((LNBIP,volume 201))

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Abstract

The purpose of this study is to extend research on corporate social responsibility and to emphasise the role of this concept on innovation performance of service firms using mediators such as customer collaboration, employee collaboration, and business partners’ collaboration. This will help identifying the opportunities to improve the innovation capacity of firms. The results indicate that collaboration relationships played a partially mediating role. It acts as significant intermediate variables between social responsibility and innovation performance of service firms. The findings fill a gap in the literature by demonstrating how social responsibility initiatives influence the collaboration mechanisms of the firms through its positive effects on the collaboration between customers, employees, and business partners. They could also lead to the increase of their innovation potential. The managers of the firms using limited resources can stimulate indirectly the innovation by stimulating social responsibility initiatives because these have a multiplicative role in increasing the service firms’ innovation potential.

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Author information

Authors and Affiliations

  1. Faculty of Entrepreneurship, Business Engineering and Management, Department of Management, University Politehnica of Bucharest, Bucharest, Romania

    Gheorghe Militaru, Anca-Alexandra Purcărea & Olivia Doina Negoiţă

  2. Faculty of Automatic Control and Computers, University Politehnica of Bucharest, 313 Splaiul Independenţei, 006042, Bucharest, Romania

    Theodor Borangiu & Monica Drăgoicea

Authors
  1. Gheorghe Militaru
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  2. Anca-Alexandra Purcărea
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  3. Theodor Borangiu
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  4. Monica Drăgoicea
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  5. Olivia Doina Negoiţă
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Correspondence to Monica Drăgoicea .

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Editors and Affiliations

  1. University of Porto, Porto, Portugal

    Henriqueta Nóvoa

  2. Politehnica University of Bucharest, Bucharest, Romania

    Monica Drăgoicea

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Militaru, G., Purcărea, AA., Borangiu, T., Drăgoicea, M., Negoiţă, O.D. (2015). How Social Responsibility Influences Innovation of Service Firms: An Investigation of Mediating Factors. In: Nóvoa, H., Drăgoicea, M. (eds) Exploring Services Science. IESS 2015. Lecture Notes in Business Information Processing, vol 201. Springer, Cham. https://doi.org/10.1007/978-3-319-14980-6_11

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  • DOI: https://doi.org/10.1007/978-3-319-14980-6_11

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