Abstract
The current rhetoric involving the new international economic order creates the impression that it is possible and that U.S. firms should begin to adapt to it. The reality is quite different. Domestic political and economic considerations make U.S. agreement doubtful. Implementation problems are nearly insurmountable. And the internal difficulties of the developing nations make much of it of suspect value. This paper analyzes the NIEO so that a more rational evaluation of its impact on international marketing can be achieved.
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McCrohan, K.F. (2016). A Realistic Appraisal of the New International Economic Order. In: Gitlow, H.S., Wheatley, E.W. (eds) Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16934-7_25
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DOI: https://doi.org/10.1007/978-3-319-16934-7_25
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